Session 1 - New Market Research Results: How the New Generation of Consumers Wants to Engage With Their Banks

At the Conversational Banking Summit 2021: MX, Finn AI, and Rival Research share the results of their Summer 2021 Digital Banking Engagement Study, exploring how the past year has changed consumer preferences and practices towards banking service and experience. We’ll reveal how Millennial and Gen Zs are choosing to interact with their banks or credit unions, including preferences for interacting with contact centers, digital engagement, and needs for financial literacy in this demographic