ATB Financial rolls out world’s first full-featured virtual banking assistant on Facebook Messenger
Edmonton, Alberta, Canada — Today ATB Financial officially launches a virtual banking assistant to the company’s nearly 700,000 personal banking customers, working with FinTech Finn AI to make access to secure, day-to-day personal banking as easy as initiating a conversation in Facebook Messenger.
“At ATB we’re innovating at the forefront of robotics, AI, biometrics and blockchain, and we’re so excited to bring conversational commerce to all our personal banking customers. It’s one more way we’re delivering on our commitment to really make banking work for people,” says ATB Chief Transformation Officer Wellington Holbrook about the new Messenger-based virtual assistant.
“It lets you do your banking whenever, wherever, and however works best for you.” While the world’s largest financial institutions continue to face off in the bank innovation race, being an agile mid-sized FI has had its advantages. Partnering with like-minded FinTechs—such as Finn AI—has enabled this project to move from proof of concept to rapid full market deployment. Just last February, ATB announced it was testing AI and chatbot technology with early adopters to enable banking through Facebook Messenger. Now, through rapid iteration and collaboration, well over half a million personal banking customers have access to an industry-leading AI-powered virtual assistant.
What makes ATB’s virtual assistant unique? Far beyond a Q&A chatbot, its sophisticated banking transaction abilities offer robust personal financial management tools tailored to fit the needs of each individual customer. Customers can securely and seamlessly pay bills, view account balances, send Interac eTransfers or transfer money between accounts, as well as perform cross-currency money movement all from within their Messenger platform. The platform also offers spending insights, provides access to a live customer care representative, and Mastercard statement alerts.
“AI is completely reinventing the consumer banking experience,” explains Jake Tyler, CEO at Finn AI. “With the Finn AI platform, you get more than immediate, secure banking access, you get smart, personalized financial insights to help you achieve your specific financial goals. We’re excited to join forces with ATB and bring this innovative technology to another segment of our fast-growing customer base.” And that’s just how the assistant can help right now. The virtual assistant is always learning. The more customers engage with it, the more it will be able to do. Accuracy and capabilities will build and improve over time through consumer feedback, customer care agent feedback and reinforcement learning. “The more you interact with the assistant, the smarter it gets,” says Holbrook. “This empowers us to continually improve service and delivery to our customers with a level of security consistent across our digital offerings.”
ATB’s future vision is to expand this technology into other platforms, helping customers conduct their daily banking in places they never thought possible, says Holbrook.
“We will be tracking the value the virtual assistant provides so that we can potentially replicate this model through additional delivery channels, such as smart televisions, devices and other social networks.”
Hear more about ATB and Finn AI collaboration from Holbrook and Tyler directly in the video here.
Access ATB’s virtual banking assistant: @ATBFinancial (in Facebook Messenger) or from facebook.com/ATBFinancial
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About ATB Financial
With assets of $48.6 billion, ATB Financial is Alberta’s largest home-grown financial institution. Established in 1938, ATB is a network of 173 branches, 143 agencies, a Customer Care Centre, two Entrepreneur Centres, along with mobile and online banking. ATB’s more than 5,000 team members help more than 730,000 customers in 247 communities.
About Finn AI
Founded in 2014, Finn AI is the world’s leading AI-powered conversational banking technology provider, working with top financial institutions including: ATB Financial, Bank of Montreal (BMO), Banpro Grupo Promerica, Fidor Bank, and TymeBank, as well as partnerships with Visa Canada, Auth0, and Temenos. Banks use the award-winning Finn AI platform to transform and deepen customer engagement–providing a truly personalized digital-first experience–while delivering the operational efficiencies and cost savings of conversational AI.
Finn AI is venture-backed with investments by Yaletown Partners, Flying Fish Partners. BDC Capital, and 1843 Capital. The company is headquartered in Vancouver, British Columbia. For more information, go to www.finn.ai or follow us on Twitter or LinkedIn.